Friday, June 19, 2009

Television perpetuates outmoded gender stereotypes

Television perpetuates outmoded gender stereotypes

Ai Haruna

Gender used to be binary—male and female. For better or for worse, that clear-cut simplicity is gone. Sexual orientations proliferate, each claiming its own separate identity. You’d think television, whose “tarento” pool is so open to novelty, would be at the vanguard of a fight against gender bias.

It isn’t so, says Waseda University gender researcher Junko Mitsuhashi in Shukan Kinyobi (June 12). In fact, she argues, television is mindlessly perpetuating the outmoded stereotypes.

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